(Not music) Interesting study by Disney about Moms online

Results Show Technology Makes Being a Mom Easier by Increasing Mom’s Ability to Search
for Information, Connect with Others and Manage Family Activities
BURBANK, Calif. – October 27, 2010 – Results were revealed today from Disney Online’s
M.O.M. – Mom on a Mission research study, that illustrate how today’s Mom is utilizing
technology and the Internet to make being a Mom easier. Key learnings were shared in an
address presented by Paul Yanover, EVP of Disney Online and Brad Davis, SVP of Disney Online
Ad Sales, at M2Mom® — The Marketing to Moms Conference in the Chicago Cultural Center.
“We are committed to be experts on the marketplaces we serve, and to share our knowledge with
clients and the industry at large,” said Paul Yanover, EVP of Disney Online. “Moms inspire us in
how they can juggle so many roles, from being the caregiver and household CEO, to
coordinating all the family’s activities,” added Yanover. “Our study results showed that
technology and the Internet are helping to make moms’ lives more manageable, so they can
spend more quality time with their families.”
Technology Makes Being a Mom Easier
When asked about how they use technology, Moms said that the different devices they use
make being a Mom easier. The devices help them get more done, manage their life and their
family’s lives more effectively, and stay better connected with family and friends.
According to the study, Moms use the following technology and devices:
Computer (89%)
Internet (87%)
Mobile Device (84%)
Television (80%)
Digital Camera (77%)
CD/DVD Player (75%)
Social Networks (55%)
Moms said they also use technology to create more opportunities for family bonding activities
such as playing games on the Nintendo Wii and watching movies on their DVD and Blu-ray
Moms Start Their Day with Coffee and the Internet
Moms spend the most time on the Internet between the hours of 5am and noon, so they can
get a lot done! They use the Internet to connect with others, find information, plan activities
and for entertainment. They check email, visit their favorite sites, manage tasks and read the
news. With all that Moms have on their plate, they are very task oriented while online:
Three out of four Moms go online with a specific activity or goal in mind


About fabrocks

The Fabulous Disney Babe is back.

Posted on August 15, 2011, in Uncategorized. Bookmark the permalink. Leave a comment.

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